Aug 15, 2018
Few are as well positioned to see the huge opportunities that exist for small and medium businesses in digital marketing as the founder of Constant Contact. In his new company, Brevi, Randy Parker is using software to allow mom & pop businesses to access those opportunities in ways that pay.
I had loads of fun talking to this most clever and affable guest; and I learned a lot.
Here’s what we touched on:
- Randy Parker Introduction
- How Randy Parker Discovered He Wanted to Build Software
- What Took Randy Parker from Florida to MIT
- “So, I was third generation entrepreneur. My kids now I say are fourth generation entrepreneurs when they're doing things.”
- “…in a consultant practice it's always, essentially, you're usually being hired to solve something that other people haven't figured it out.”
- “I grew up in a family thinking about A/B tests, and marketing…”
- Roving Software / Constant Contact Started as an Information Agent for Business
- Constant Contact Was Essentially a SaaS Business by Another Name
- Sal Daher Thanks Listener JaySingh1022 for an iTunes Review – Asks for Your Review
- What Brevi, Randy Parker’s Current Startup, Does
- “The way we can do that [allow the local coffee shop to compete with Starbucks] is, to actually tap into their data.”
- Brevi Ties into the Small Business’ Operating Software to Learn About Opportunities for Growth
- “…there is no substitute for the integrity and the commitment to the small business.”
- Intuit’s Scott Cook as the Model of Attention to All Customers
- For 2019, Randy Parker Hopes to Give Users a Tangible ROI on Their Ad Spend
- Thriving on the Abundance of Data, Machine Learning Can See Patterns Humans Can’t
- Randy Parker and the Proto-Kindle
- Alice’s Table
- Outseta
- “…startups are like a family. And so, like families, there are some great things about them and there may be more challenging things about them.”