Feb 28, 2018
Since its publication in 2011, “The Lean Startup” by Eric Ries has determined how startups are built. The idea is that little can be known up front about what customers really want, thus a series of cheap and quick experiments are in order. Minimally viable products (MVPs) are slapped together and put in front of trial audiences with the goal of having them “fail fast”. This rapid experimentation may lead the startup to change directions repeatedly. These changes in business direction have come to be called pivots.
Now a team of experienced product people are challenging some aspect of the Lean Startup Method. Among those voices are Geordie Kaytes, Radhika Dutt and Nidhi Aggarwal. They have seen the problems that blind adherence to the Lean Startup Method can bring, such as aimless and unproductive pivoting. They propose a rebalancing towards a more deliberate approach. In our interview Nidhi, Geordie and Radhika tell us what drove them to fashion this new approach to product creation.
Radical Product can be found at: Radical Product Website