Dr. Marcus has founded several startups including Exos and Zeemote. The technologies on which her companies are based tend to be widely adopted. Very few inventors can say that their invention is in the hands of ten million people. Beth has those bragging rights. She is a recognized expert in the hand-device interface and has provided strategic advice to leading firms in the space. She is also a highly sought-after advisor to startups with particular understanding of product design and fundraising for technology-based enterprises. Her thoughts can be found on Twitter @StartupDoc. Beth, is a graduate of MIT and Imperial College, London, and continues to be involved with both institutions. She is Entrepreneur In Residence at Imperial College London.
In this chatty and candid episode, Beth Marcus imparts some of the hard-earned lessons that can help an entrepreneur turn a defeat into victory. She recounts the story of the remarkable pivot she executed at Exos which led the company from a rout to a very attractive sale to Microsoft. She provides her views on IP strategy, boards of directors, venture capitalists and hiring.
Among the luminaries that play a role in the conversation are Bob Metcalfe, Ed Roberts and Pierluigi Zappacosta.